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Marketers can use ChatGPT to help create more personalized marketing material. For example, marketers can segment their audience, such as their email subscribers, according to factors such as purchase history, preferences or demographics
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Everyone from social media management teams to CRO experts and SEO marketers can use AI in digital marketing, whether it's for simple task automation, collecting data, or coming up with creative ideas.
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One of the course's central pillars is the practical implementation of Machine Learning models using Python libraries. Python's versatility and a rich ecosystem of libraries such as scikit-learn, TensorFlow, and Keras provide you with the tools to build, train, and evaluate models effectively.
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Business intelligence techniques fall into three categories: data mining, data warehousing, and data visualization. Data mining is digging through a company's data to find necessary information, like insights into customer demographics or operational errors.
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